Content strategy The management of text, rich media, audio and video content aimed at engaging customers and prospects to meet business goals published through print and digi-tal media including web and mobile platforms which is repurposed and syndicated to different forms of web presence such as publisher sites, blogs, social media and comparison sites.
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Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
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My latest books
- Content marketing strategy
- Digital marketing analytics
- Digital marketing campaigns
- Digital marketing definitions
- Digital marketing statistics
- Digital marketing strategy
- Digital marketing trends
- Digital media and advertising
- ioS for the blind and visually impaired
- Marketing software tools
- Social media marketing